In case there’s any question, this young lady is me. It was taken June 1994, two weeks after graduation and it’s my first day at my first job as an Account Coordinator at a small tech PR agency in Silicon Valley. There was no Google, no social media, no smart phones. I’m pretty sure there’s a Franklin Covey day planner tucked into that purse.
Fast forward 30 years 😳 and here we are: 3 decades, 7 agencies, 56 freelance clients, eleventy-hundred press releases, and countless conversations. And what I’ve learned is this: People find publicity mysterious, time-consuming, expensive, and downright elusive with today’s shifting media landscape.
But the truth is promotion and personal branding - be it for yourself or your company - can be accomplished in small doses. It can be approachable. It can be cost-effective. You just need the right strategy, expectations, and patience.
And I’d like to help.
This blog and the “PR Reality Check” newsletter will offer nuggets of PR best practices and resources, such as guides, checklists and templates. For your entertainment and mine, there will be occasional observations of pop culture and the PR lessons they have to teach us. (My Threads post on JLo sparked A LOT of conversation and over 1M views! 🙃.)
My goal is to help you demystify the PR process and realistically right-size a publicity campaign or personal branding effort that is attainable, manageable, and successful.
Thank you for reading, and if you haven’t already done so, click below to subscribe to my newsletter.