The problem
You’re amazing at what you do—transforming hair and boosting confidence with every cut, color, and style. But when it comes to promoting yourself as a business, it’s overwhelming. How do you stand out in a saturated market? How do you attract the right clients and keep them coming back?
You’ve probably tried the usual social media posts or word-of-mouth strategies, but they aren’t bringing in the results you hoped for. Without a clear way to highlight your unique traits, your business risks blending in rather than shining like the star it is.
the solution
It’s time to unlock your potential with Market Your Beauty Business —a mini workshop designed exclusively for self-employed hair stylists and beauticians like you. This workshop will help you:
Discover Your Unique Brand: Identify what makes you stand out and how to weave that into your marketing efforts.
Attract Your Ideal Clients: Learn simple strategies to define your target audience and connect with them authentically.
Master Marketing Basics: From leveraging social media to crafting compelling promotions, you’ll leave with actionable tactics to grow your business.
This isn’t a cookie-cutter approach—it’s a hands-on, practical session that equips you with the tools to confidently market yourself and thrive in the beauty industry.
Who am I?
About Heather Jones
I’ve spent my career as a freelance publicist working with a diverse range of clients. If you explore this website, you’ll see my expertise spans marketing disciplines like PR, influencer management, and branding strategy. I’ve collaborated with major corporations like Intel, startups such as Mingle Mocktails, and influencers with millions of followers. My efforts have landed press coverage in top-tier publications like The Wall Street Journal, CNN, and Entrepreneur. I’ve also negotiated six-figure brand deals for influencers.
After 30 years and hundreds of clients, I’ve learned one thing:
It doesn’t matter if you’re a James Beard-nominated chef, the CEO of a thriving public company, or a solopreneur just starting out—everyone, yes everyone, needs a little push when it comes to personal branding and self-promotion.
Why? Two reasons:
It’s challenging to be self-aware enough to understand how you or your business is perceived by others.
Once you’ve identified your true talents, knowing how to share that with the world can feel overwhelming.
That’s where I come in. Not only have I guided my clients through this process, but I’ve also lived it myself for decades. I understand firsthand how tough self-employment can be. Sometimes, you need someone in your corner to provide guidance, feedback, and encouragement.
Let’s work together to ensure you’re attracting the type of clients that fulfill you and set you up for long-term success.
Because you’re not just a stylist—you’re a brand. Let’s make sure the world knows it.
The Workshop
Ready to take your business to the next level? This workshop gives you the tools, insights, and personal coaching to help you stand out and thrive. Here’s how it works:
Step 1: Tell me About You
Survey Your Business
Before the workshop begins, you’ll fill out a survey to provide me with a thorough overview of your business. This helps me understand where you are now and tailor the experience to meet your unique needs.
Step 2: Join the Group
Live Virtual Workshop - 1 hour
Together, we’ll dive into the essentials of marketing for self-employed hair stylists and beauticians. This session will cover how to:
Understand the basic principles of marketing and identify which ones will work best for your business
Create a unique value statement that will serve as your “north star”
Find, attract and retain your ideal clients
You’ll leave with fresh insights and a little bit of homework in advance of the coaching session.
Step 3: Reflect and Refine
Focus on What Matters Most
After the group session, you’ll have time to review what you’ve learned and pinpoint the areas you want to focus on.
Step 4: Your Personalized Coaching Session
One-on-One with me - 1 hour
Here’s where the magic happens. We’ll schedule a separate, one-on-one virtual coaching session to:
Refine your ideas
Receive personalized feedback
Set clear, actionable goals to grow your business
This is your opportunity to ask questions, get advice tailored to your specific challenges, and create a roadmap for success.
What You’ll Walk Away With
New, fresh ideas to define your brand
A clear understanding of how to market your business effectively
Actionable steps to stand out in a competitive market
You have the skills. Let’s make sure your business reflects them.
sign up today
join us
Market Your Beauty Business
Workshop: Monday, March 10, 2025, 3 p.m. Pacific / 6 p.m. Eastern
Where: Virtual
1:1 Coaching Session: Scheduled post-workshop
Total Price: $199
As a solo entrepreneur myself, I understand how expensive courses and coaching programs can be for individual business owners. That’s why I’m committed to making this process efficient, accessible, and affordable—just for YOU.